Viral ‘Camp Gyno’ ad hailed as a game-changer
Wednesday, July 31, 2013 - 17:30
in Mathematics & Economics
Advertisements for feminine hygiene products are rarely, if ever, hailed as smart, brave, hilarious or – let alone - refreshing, which is why the outpouring of praise for a frank and touching new spot titled Camp Gyno is all the more indicative that, as many have suggested, the menstrual marketing game has been changed.