A landmark, that’s no lie

Pinocchio’s Pizza & Subs has been a fixture in Harvard Square for decades. With Kirkland, Eliot, Winthrop, and Lowell Houses nearby and much of the rest of campus also close, it has been a late-night standby for generations of Harvard students. Americo DiCenso tells how he distributed trays of pizza to turn around the struggling Winthrop Street business that he purchased in the 1980s, and how that shop, despite its tiny, 500-square-foot size, has embraced its status as a local institution.

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