Help you? Love to
For 12 years, Lily Cole’s fiery red hair and porcelain features helped land the statuesque model on the cover of magazines and the runways of fashion powerhouses such as Chanel, Prada, and Louis Vuitton. But these days she is increasingly known for her cyber savvy and social networking site. Cole’s brainchild, the altruistic website and app Impossible.com, is based on an almost impossibly simple premise: the conviction that people can and should help each other, for free. The service launched in England last fall and has 25,000 users. “We do actually receive when we give, and when we break [open] that thought paradigm, there’s actually something very powerful that can happen,” said Cole (from left), who was joined by Sir Tim Berners-Lee, Rosemary Leith, Judith Donath, Jonathan Zittrain, and Urs Gasser. “Imagine everybody in this room was there to support you. If you needed anything, [they] had your back. Imagine if that was...