For retail, the revolution is televised
For retail, the revolution is being televised, as it’s increasingly being delivered online through computer and phone video screens. The growth of digital shopping was the central point of “Future Retail,” a presentation and panel discussion held at Harvard’s Graduate School of Design (GSD) on Wednesday evening, as both marketing professionals and academics discussed the ramifications of this revolution and where it’s likely headed next. Opening the session in Piper Hall, GSD Dean Mohsen Mostafavi, the Alexander and Victoria Wiley Professor of Design, said the discussion would outline “the status of shopping and its relationship to design practice,” which allowed for a spectrum of topics, from futuristic clothing to restructuring of old-fashioned brick-and-mortar stores.