Acid reflux disease hits Americans hard

A jump in obesity may explain why about 60% experience occasional reflux symptoms. An array of medication may also be exacerbating the problem. IT WAS 1972 when a visibly uncomfortable man leaned over the side of his bed bemoaning his indulgence with the phrase, "I can't believe I ate the whole thing." This Alka-Seltzer commercial was an early and memorable marketing effort to show how a simple pill could ease the pain of gluttons everywhere. And it was just a hint of what was to come.

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