Change is brewing as more Indians hoist a glass
Sunday, June 27, 2010 - 09:15
in Psychology & Sociology
Drinking alcohol, once taboo, is becoming more acceptable. But brewers hoping to tap into the vast market have to contend with poor infrastructure, protectionism and bureaucracy. It's 5 o'clock on a Tuesday afternoon and James, Moses and Santosh are into their third (or is it fourth?) pitcher of Kingfisher beer at the Down Town pub in Bangalore, enjoying last call of the "gulp...