Businesses quickly adopting augmented reality apps for consumers

Friday, October 14, 2011 - 00:30 in Mathematics & Economics

AR technology enables camera-equipped smartphone and tablet computer users who have downloaded apps to point at an object and retrieve information. The apps overlay what can be seen in plain sight with digital photos, videos or text.You point your smartphone at an Italian restaurant, and diner reviews of its lasagna pop up on-screen.

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