The magic touch

Friday, June 25, 2010 - 03:35 in Psychology & Sociology

Your success in your next job interview may not have much to do with the contents of your resume. Instead, it may depend on what’s under your resume. Namely: Have the people interviewing you put your CV on a heavy clipboard, or a light one?That is one finding made by Joshua Ackerman, an assistant professor of marketing at the MIT Sloan School of Management, whose research indicates that haptic impressions — our sense of touch — may strongly influence our thoughts.“Our understanding of the world and our social environment is not just a product of our minds,” says Ackerman. “It’s a product of our bodies as well.”In a new paper, “Incidental Haptic Sensations Influence Social Judgments and Decisions,” published this week in the journal Science, Ackerman and his co-authors, Christopher Nocera of Harvard and John Bargh of Yale, describe the results of six studies showing a variety of ways that...

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