Consumer Preference for Sharp Cheddar Cheese Flavor Influenced by Where They Live or What Tastes Good
Tuesday, July 28, 2009 - 14:42
in Mathematics & Economics
Why consumers buy cheddar cheese labeled as sharp may not be related to the sharp flavor but may have more to do with brand association with a specific taste or regional labeling. Consumers' location may sometimes influence preference for sharp cheddar cheese flavor, but basically they buy what tastes good to them, according to an article in the Journal of Food Science, published by the Institute of Food Technologists.