Hectic Lifestyles and Consumer Thriftiness Drive Demand for Convenient Meal Prep at Home

Saturday, February 19, 2011 - 23:00 in Mathematics & Economics

What's for dinner? Millions of Americans ask that question every day. Among those who must respond to the query and put a meal on the table, a growing number want it to involve something quick and easy to prepare. According to an article in Food Technology magazine, giving consumers what they want-- convenience coupled with taste and affordability- has become a priority for product developers of all three meal-solution categories (frozen, shelf-stable and refrigerated).

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