Perceived Benefits as Important as Price when Choosing Clothing
Sunday, February 20, 2011 - 12:02
in Mathematics & Economics
Consumers used to looking for clothing on sale may have to find value somewhere other than the price tag. "The chickens are coming home to roost," says Sheri Bridges, associate professor of marketing at Wake Forest University. "Sooner or later higher costs of raw materials and manufacturing have to be passed along to consumers. Otherwise, the company won't be able to invest in our future happiness by developing the newer, better products we all want."