News Release Effectiveness Study Shows 93% of Research Gets Covered
Thursday, April 7, 2011 - 10:00
in Mathematics & Economics
The first of its kind, an effectiveness study by Newswise has shown that 93% of research news releases and 77% of feature news releases get at least 5 news clips in major media outlets. The study also explored the reach and relevance of web search results duplicating the original news release.