Darden Professor's Book Promises to be Design Thinking Toolkit for Managers
Friday, April 15, 2011 - 09:30
in Paleontology & Archaeology
Every business owner dreams of creating the equivalent of the iPod, but all too often they believe that they are out of their league when it comes to unleashing that kind of innovation and growth. Designing for Growth: A Design Thinking Toolkit for Managers by Darden Professor Jeanne Liedtka and Tim Ogilvie, CEO of Peer Insight, is the book that provides practical details to show readers how to apply design thinking in a step-by-step way to solve complex growth opportunities.