U.S. Businesses Operating in Social Media Denial
Thursday, November 8, 2012 - 15:00
in Mathematics & Economics
American businesses are operating in social media denial, with 72 percent of businesses not having a social media strategy. Dr. Rob Ployhart, a UofSC management professor, is conducting some of the first studies on social media and its use as a business strategy. Ployhart wrote a newly published report on the subject for the Society of Human Resources Management.