Study shows exposure to female managers increases their popularity

Do common stereotypes about female characteristics keep the number of women in management roles low? This is the question posed by Janka Stoker and her colleagues from the University of Groningen in the Netherlands in their study looking at the factors which relate to managerial stereotypes. Their findings, published online in Springer's Journal of Business and Psychology, suggest that increasing the proportion of female managers is an effective way to overcome managerial stereotyping.

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