3Qs: Is mobile marketing a trend or just trendy?
Wednesday, May 18, 2011 - 10:00
in Mathematics & Economics
Smart phone users are constantly on the move, and advertisers are increasingly trying to catch them along the way. Groupon, for instance, has now launched a service pitching deals to users based on their current location. Fareena Sultan, professor of marketing and the Robert Morrison Fellow in the College of Business Administration, assesses the future of mobile marketing and the potential for consumer backlash.
