Researchers find that the brain smells what it expects rather than what it sniffs (w/ video)
Friday, October 7, 2011 - 08:31
in Psychology & Sociology
(Medical Xpress) -- In the moments before you stop and smell the roses, its likely your brain is already preparing your sensory system for that familiar floral smell. New research from Northwestern Medicine offers strong evidence that the brain uses predictive coding to generate predictive templates of specific smells -- setting up a mental expectation of a scent before it hits your nostrils.