Why be creative on social media?

Monday, April 27, 2015 - 07:30 in Mathematics & Economics

There are five motivators for creating novel content online, whether blog posts, shared news stories, images, photos, songs, videos or any of the other digital artifacts users of social media and social networking sites share endlessly. Research just published in the International Journal of Internet Marketing and Advertising suggests that these five factors are: entertainment, self-expression, social-belonging, communication, and social-cognition.

Read the whole article on Physorg

More from Physorg

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net