If you build it, they will come
Monday, August 1, 2016 - 09:41
in Mathematics & Economics
In a perfect grocery-shopping world, the supermarket where you usually shop would have an online presence that perfectly mirrored its bricks-and-mortar store, with the same selection of products and a minimal online-offline price difference. According to new research that's forthcoming in the September issue of the Journal of Retailing, grocery retailers that make an effort to create such a site and do the analytics necessary to find and retain customers will come out winners in this increasingly competitive market.