It Pays to Trust Your Instinct

Whether you call it a hunch or vibes, a reckoning or a feeling in your bones, humans know the power of a nagging suspicion. Malcolm Gladwell’s Blink stands as testament to the fact that split decisions often turn out much smarter than those following a thorough think. Now, neuroscientists say they’ve not only proven what they call “subliminal learning” scientifically, but have found the brain area involved. read more

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