Is Red Bull Downplaying Research On The Harms Of Mixing Alcohol And Energy Drinks?
Red Bull Emír Balduin Hallef Omar Ali al-Adid bin Abú Sharee al-Kerakvia Wikimedia Commons A piece in a prominent medical journal accuses the energy drink industry of using its financial power to sway research on the harms of using Red Bull as a mixer. Step away from the Jägerbomb. Peter Miller, a psychologist from Austrialia's Deakin University, has taken to BMJ (formerly the British Medical Journal) to air his view that energy drink titans like Red Bull are meddling in research that explores the harms of mixing energy drinks and alcohol, providing funding and placebo supplies to scientists whose research supports their interests. Red Bull sold 4.6 million cans of its picker-upper last year, presumably in large part to college students who wanted to use it as a mixer. The company dominates about 40 percent of the energy drink market, and in a 2007 study, 73 percent of U.S. college...