Museum Of Food And Drink Explores The $25 Billion Flavor Industry
Before this week, the Museum of Food and Drink was largely conceptual. In the mind of Dave Arnold, an author, food history obsessive, and the founder of groundbreaking New York City bar Booker & Dax, MOFAD was not only already built, it had already begun planning future exhibits that could tour the country and enchant the public. But MOFAD had to first open, which it did earlier this week. The 3,000-square-foot space in the heart of Williamsburg (it used to house a parking garage), on which the museum holds a five-year lease, is far removed from the museums of elementary school class trips. "We wanted MOFAD to look like Willy Wonka meets the Eameses," says Peter Kim, the museum's executive director. The launch has been promised ever since Arnold birthed a Kickstarter in 2013 to raise funds for a MOFAD pop-up. Those contributions helped build MOFAD's first exhibit,...