Netflix is rolling out a feature that ends password sharing in the US
You'll have to jump through a lot more hoops to keep using your friend's Netflix account. Mollie Sivaram / unsplash The days of freely sharing a Netflix account are over. This week, Netflix finally announced that it would stop American subscribers from sharing their Netflix account with family members, friends, and anyone else who lives at a different location. In an email to affected subscribers, the streaming giant wrote: “Your Netflix account is for you and the people you live with—your household.” Although Netflix embraced—or at least tacitly allowed—password sharing for years, slowing financial growth, subscriber retention issues, subscriber growth falling short of expectations, and competition from Disney and other streaming services have forced the company to change its tact. Last year, it launched the limited $6.99/month ad-supported tier. At that time,...