Why is losing $10 worse than winning $10 is good?

Wednesday, May 7, 2008 - 11:28 in Psychology & Sociology

Losses loom larger than gains. This useful mnemonic describes an odd experimental finding: if you have people rate on a scale of 1 to 10 how unhappy they would be to lose $100, that rating will be higher than if you ask them how happy they would be to win $100. read more

Read the whole article on Science Blog

More from Science Blog

Learn more about

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net