Why is losing $10 worse than winning $10 is good?
Wednesday, May 7, 2008 - 11:28
in Psychology & Sociology
Losses loom larger than gains. This useful mnemonic describes an odd experimental finding: if you have people rate on a scale of 1 to 10 how unhappy they would be to lose $100, that rating will be higher than if you ask them how happy they would be to win $100. read more