Strongly agree: Number of response options matters when using a Likert Scale

Wednesday, April 24, 2019 - 09:50 in Psychology & Sociology

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of varying intensity and attitude. For instance, “I’m pleased with the reliability of my internet service provider (ISP).” Do you strongly disagree, disagree, neither […]

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