Direct-to-consumer ads associated with higher Medicaid costs
Tuesday, November 24, 2009 - 07:00
in Health & Medicine
Direct-to-consumer advertising (DTCA) for a commonly prescribed antiplatelet drug does not appear associated with increased use, but may be associated with increased drug costs and Medicaid pharmacy expenditures, according to a report in the November 23 issue of Archives of Internal Medicine, one of the JAMA/Archives journals...