What's A Little Mold? Why Consumers Have Different Freshness Standards At Home
Sunday, February 1, 2009 - 23:28
in Mathematics & Economics
Why is it acceptable for someone who would never purchase "expired" milk at the store to pour "expired" milk into a cup of coffee at breakfast? A new study explores the reasons consumers are more likely to consume products that are past their expiration dates if they are in their refrigerators than if they are in a store.