Small Promotional Items From Drug Companies May Influence Medical Students' Attitudes
Thursday, May 14, 2009 - 11:28
in Psychology & Sociology
Exposure to small promotional items from pharmaceutical companies, such as clipboards and notepads, appears to influence medical students' unconscious attitudes toward the marketed product, according to a new article. Students whose medical school restricts marketing practices had less favorable attitudes toward the product following exposure to the items, while those at a school with no such limitations responded more favorably.