Researchers find formula for selling 'but-it's-good-for-you' products
Thursday, December 17, 2009 - 09:28
in Health & Medicine
Providing consumers with a very small or even trivial immediate benefit encourages people to use products that may have more significant long-term health advantages, a new study shows. The research may offer the key to getting kids to wear their seat belts and encourage adults to use sunscreen.