Tactile sensations influence social judgments and decisions

Psychologists report that interpersonal interactions can be shaped, profoundly yet unconsciously, by the physical attributes of incidental objects: Resumes reviewed on a heavy clipboard are judged to be more substantive, while a negotiator seated in a soft chair is less likely to drive a hard bargain. The work suggests physical touch -- the first of our senses to develop -- may continue throughout life as a scaffold upon which we build our social judgments and decisions.

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