Virtual-worlds researcher's advice to retailers: Go with the 'flow'
Tuesday, July 6, 2010 - 11:28
in Mathematics & Economics
As recession-weary consumers learn to make do with less in this, the real world, there is one area where they're still willing to spend freely: in online, "virtual" ones. A Florida researcher is studying the growing market for virtual products, particularly in Internet virtual worlds, and has identified several factors that appear to increase the likelihood that people will make these types of purchases.