Candy culture: Cashing in on Halloween
Monday, October 18, 2010 - 16:31
in Mathematics & Economics
The average American will spend $66.28 on Halloween this year. Second only to costumes, candy eats up the largest chunk of this budget with American families spending an average of $22 each Halloween on confections. When trick-or-treating entered the American scene in the 1920s, neighbors gave children items like apples, pastries, breads and even money. So why, 40 years later, are there $1 billion in candy sales each Halloween? How has food marketing taken over this tradition?
