PrEP can significantly lower risk of getting HIV, but is the public buying?

Friday, June 3, 2011 - 11:30 in Health & Medicine

Researchers from the U.S. and Lima, Peru, who used consumer marketing techniques to gauge acceptance of pre-exposure prophylaxis (PrEP) among high-risk groups in Lima, found that study participants were generally supportive of the therapy but that out-of-pocket costs had the greatest impact -- even more than the drug's effectiveness -- on their willingness to use it. Participants also expressed concerns over sexual risk disinhibition, the potential stigma associated with PrEP use and mistrust of health care professionals.

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