Consumers express their concern about the EHEC bacteria

Friday, June 17, 2011 - 18:30 in Health & Medicine

The news coverage of the deadly EHEC bacteria outbreak in Europe came as a bombshell. Researchers examined 6132 reactions of Belgian newspaper readers after reading the first news reports. As expected, people are scared and worried, but governmental trust decreases fear and leads to a higher intention to keep on eating fresh produce.

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