Organic labels bias consumers perceptions through the 'health halo effect'
Monday, April 1, 2013 - 12:01
in Health & Medicine
In a new study, researchers show that an organic label can influence much more than health views: perceptions of taste, calories and value can be significantly altered when a food is labeled "organic". Certain people also appear to be more susceptible to this 'health halo' effect than others.