Social norms strongly influence vaccination decisions, the spread of disease

Saturday, February 15, 2014 - 05:01 in Health & Medicine

Our response to societal pressures about vaccination has a direct effect on the spread of pediatric infectious diseases in areas where inoculation is not mandatory, says research. By incorporating social norms into predictive modelling, a research team found that they can foresee the observed patterns of population behavior and disease spread during vaccine scares-times when anti-vaccine sentiment is strong.

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