Books, videos and other 'experiential products' provide same happiness boost as life experiences
Thursday, July 24, 2014 - 19:30
in Mathematics & Economics
'Experiential products,' items such as books or musical instruments that are designed to create or enhance an experience, can make shoppers just as happy as life experiences, according to a new study. While life experiences help consumers feel closer to others, experiential products fulfill their users' need for 'competence' by utilizing their skills and knowledge. Both effects provide the same happiness boost, researchers found.