Combining social media, behavioral psychology could lead to more HIV testing
Wednesday, December 17, 2014 - 17:31
in Psychology & Sociology
Social media such as Twitter and Facebook, combined with behavioral psychology, could be a valuable tool in the fight against AIDS by prompting high-risk individuals to be tested, research shows. Though there have been many experimental HIV testing interventions in international settings, none have used social media technologies, said one investigator.