Seduced by the label: How nutrition information leads you to buy more

Thursday, January 14, 2016 - 13:42 in Health & Medicine

Have you ever been to the supermarket and chosen foods based on nutrition labels? If so, be cautious, because the nutrition values you see on labels can substantially differ based on the recommended serving size, with undesired consequences for your purchase behavior. According to a new research, smaller recommended serving sizes on nutrition labels can unknowingly lead you to buy more than you need.

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