Frosting on the cake: How depictions on cake mix boxes can lead us to overeat
Wednesday, March 30, 2016 - 10:51
in Mathematics & Economics
When estimating portion size, we may be more influenced by food images on the packaging than by the listed serving size leading us to serve more than is recommended. When additional food items are depicted on packages -- such as frosting on cake-mix boxes -- we are even more likely to overserve, researchers report.