Direct touch of food makes eating experience more enjoyable
Wednesday, February 5, 2020 - 15:30
in Mathematics & Economics
When high self-control individuals touch food directly with their hands (vs. indirectly with a utensil), they not only experience it as tastier and more satisfying, but they eat more of it. The work may not only offer a way to increase the appeal of food but also offers retailers a simple way to make the eating experience more enjoyable for consumers sampling food.