Let's Save The Planet...As Long As It's Convenient
Thursday, January 21, 2010 - 15:07
in Mathematics & Economics
Young people are all for saving the environment--as long as doing so makes economic sense, according to new research conducted at Michigan State University. Based on a survey of 18- to 30-year-olds, researchers from MSU's Eli Broad Graduate School of Management found that young consumers will not pay a premium price for an automobile simply because it is environmentally friendly. Instead, the determining factor – by far – is fuel efficiency. The findings reveal an eco-savvy generation that has grown up and is coming to grips with the economic reality of paying bills. read more