Emphasis On Technology Drives Business Innovation
Monday, February 22, 2010 - 12:29
in Mathematics & Economics
Groundbreaking ideas spring most from companies that stress technology, rather than customer needs or staying ahead of competitors, according to research that will appear in the Journal of Product Innovation Management. the findings suggest that firms are best served by a balanced philosophy that includes all three cultures. While an emphasis on technology bolsters innovation, market-driven firms are more attuned to what consumers want, giving them an edge in commercializing new products. read more