5 Ways To Be The Lady Gaga Of Science Media

There was a time a few years ago when the music industry was in the doldrums.   They blamed MP3 piracy, though it made no sense unless you were the kind of person who believes 'jobs saved or created' is also a valid metric for beneficial impact of government stimulus plans - basically, claiming that every pirated piece of music was a lost sale was unrealistically hopeful.   Most pirates may download something, but they weren't going to buy it anyway. Yet capitalism began to reshape the music industry even when they couldn't figure out how themselves.  iTunes made it elegant for people to buy songs, and so they did, and now capitalism is at work in the music itself.     read more

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