Personality Of Scientific Blogging Users: Results

Sunday, September 26, 2010 - 06:07 in Psychology & Sociology

Did you find yesterday's personalized horoscope spookily accurate? Isn't it amazing how precisely the websites you visit allow description of who you are? In fact (as many of you guessed), it's a trick. In 1948, psychologist Bertram R. Forer did a similar experiment with his UCLA students, having them take personality tests and then offering "personalized" horoscopes based on the tests' very specific results. That makes sense: based on something like the MMPI, you'd imagine you could return a fairly accurate description of the test-taker's personality. And sure enough, when Forer asked students to rate the horoscopes' accuracy, students gave them an average of 4.26 out of five. read more

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