How To Punk Memory: The Brainworks Of Misremembrance, False Memories, And Alternate Realities (Part Deux)

Yesterday I posted about how Elizabeth Loftus is able to Jedi mind trick our interpretations of memories, but what about creating entirely new memories? Oh yeah, baby. Actually, making a false memory is pretty easy. Loftus describes a father convincing his daughter she’d gotten lost in a mall when she was five years old. At first, the daughter denied any memory of the event, but as the father provided more fake details—“Don’t you remember that I told you we would meet at the Tug Boat”—the daughter began to “remember” and even provide details of her own. Eventually when her father said “I was so scared,” she responded “Not as scared as I was!” read more

Read the whole article on

More from