Media Coverage Leads To More Citations - But Be Smart About It
Most researchers regard their work as vital to society, even if that value is only higher order and the chain to societal benefit is tenuous to outsiders. That's no different than any other job - people at the Department of Motor Vehicles feel like the entire state would halt without them and, in an elaborate food chain, they are right, and the same holds true for environmentalists who worry that some obscure critter going extinct will have a butterfly effect on worldwide ecology. In a domino world, they are also correct. But researchers are different than those other examples because they can't just do their jobs, they have to not only show they are doing their jobs, they have to prove they should continue doing them, and then raise the money to do it. read more