Selling Psychology - Consumers Think 36 Months Is Longer Than 3 Years

Tuesday, February 15, 2011 - 01:30 in Mathematics & Economics

When you were younger, you may have wondered why gas had odd prices like $1.09.9 and your parents likely told you it's because $1.09.9 looks cheaper than $1.10.   Stores love prices that end in $.99 for that reason. read more

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