Are Press Conferences Still Relevant?
Friday, May 27, 2011 - 19:31
in Mathematics & Economics
Press conferneces-- are they relevant anymore? Long a staple of science news, the idea of a massive real-world press conference, with news embargoed until the big event, is a heavily criticized and yet equally heavily used tool of science-generating organizations. Do they have any utility in a real-time internet and social media world?Charles Blue (American Institute of Physics media relations) and Dwayne Brown (NASA HQ Public Affairs) weigh in (from the DCSWA conference). First Blue:It's like using a lathe-- it's a very specialized tool.read more
