Why You Can't Stop Eating After One Potato Chip - The Science

Thursday, April 11, 2013 - 18:00 in Psychology & Sociology

Why can you not stop eating until you scarf down a whole bag of Doritos?  Is it a special gene? Epigenetics, like your mom ate one when she was pregnant with you, or is Frito-Lay just fiendishly clever? Ban-happy critics blame fat and carbohydrate content but a new study found that was not the case. If it were, we could just add ingredients to unpopular foods like Brussels sprouts and affect the rewards center in the brain positively so people eat more of those.  read more

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